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Writing Is Easy.
Persuading Somebody to Read Your Writing Is the Hard Part.
How the Internet Created a Huge Demand for an Ancient Writing Skill.
To sell a product or win buy in from your employees, you need stories.
That’s the gospel according to Robert McKee—Hollywood’s top writing consultant—who reveals his secrets for persuading people in an amazing article in the Harvard Business Review (June 2003, Storytelling That Moves People).
